If your company relies on telemarketing as a sales strategy, you may have already thought about creating a way to manage all the calls that go out to your potential consumers. Many times these calls will be your company’s first chance at an impression with the customer, so maintaining how business is conducted over the phone can go a long way in promoting your services.
Typically, whether you employ an outsourced call center or if your sales employees handle the outcalls, the conversation will start off with your company name and what it has to offer. From here on out, how the calls go will depend solely on your caller’s customer service skills and their ability to keep the consumer’s attention span.
If you think of these calls as quick commercials, then it can benefit your business to have a sales script prepared for your telemarketers. Effective commercials are typically well-written and succinct, with offers of unlimited potential from a friendly figure such as an animated gecko with a distinguished accent. Ineffective commercials are usually long-winded attempts at sociability – think cavemen in full motorcycle gear offering auto insurance.
If your business prefers to allow your salespeople do the talking, think about possibly asking them to put together a script they think would work best with the services and products that you offer. This can help future members of your sales team as well as help you figure out the best way to market your name, as well as improve your lead generations.
If your business wants to script either the entire sales call or simply a small aspect of it, then simplicity may be your best option. Besides being over the phone, a telemarketing service call will not be helped by over-the-top theatrics or a friendly smile. A good way to approach a script for your sales team is to keep it basic and informative.
A good format is to start off with your reason for calling, your caller’s name and your business, and then offer any information that may be helpful for your business such as where they may have heard of you or how you got their information. Honesty will go a long way over the phone, as unsolicited calls tend to have short life spans if the consumer does not like what they hear.
Shoveling information such as your newest offer or your biggest business accomplishment to a brand new customer may turn them off; try to keep it as friendly and professional as possible. A script is a great way to oversee how serious or casual you want your over-the-phone commercial to sound, so consulting with your sales staff can go a long way here with telemarketing services.
Scripting a call can make the whole process more efficient, but it can also make it sound like an infomercial if you offer too much enthusiasm. Just remember, you are not making offers to sleepy viewers at the end of the night, so screaming salespeople with microphones will not be necessary.
Offering a patient and understanding caller who makes his intentions clear can be your most effective selling point, and scripting them can help keep the calls professional.
