Let’s face it; in this day and age, the deluge of negativity can be overwhelming. At times, even “uncertainty” seems a step in the right direction as compared to downright despair. But it is our nature to look for the silver lining, and history suggests there is reason to be confident because we have successfully overcome adversity time and time again.

My career in the recognition industry spans almost three decades now. During that time, I, like many others, have seen both ends of the philosophical spectrum and most of what’s in between. It’s easy to get caught up in the numbers and story lines and sometimes lose sight of what’s important and the areas where we can make a difference. What over 10,000 days given to any industry will bring more than anything is a sense of perspective. So, what’s to be done in the face of overwhelming instability, mounting debt and seemingly endless layoffs? During this economic downturn, businesses could do themselves a world of good by revitalizing their recognition practices since it is their people who will carry the business through this difficult period; and they will be the drivers of tomorrow’s success stories.

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