A corporate blog is a great tool for building your employment brand. Essentially what employment branding boils down to is... you have two choices: either you control/drive your employment brand or others will control/drive it for you. A corporate blog hosted by your Social Networking Guru can give you some of the control you need. To have success however, the blog should focus on creating value for the targeted audience.
As recruiting is quickly becoming a buyers´ (candidates´) market...it is more about what you as an employer can provide to the candidate that educates, stimulates, entertains or connects. The challenge is to get your corporate blog noticed. Technorati now tracks over 27.2 million blogs.
- The blogsphere is doubling in size every 5.5 months
- It is now over 60 times bigger than it was 3 years ago
- On average, a new weblog is created every second of every day
Good word travels fast but bad word travels faster. You have to control the destiny of your employment brand by getting ahead of the press... and the corporate blog presents a perfect opportunity for you to do so.
