Editor’s Note

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A great employer brand is a wonderful thing. It positions your organization as the company where top talent wants to be. It improves recruiting, employee retention and engagement and also leads to higher revenue and lower costs.

 

It’s no wonder why 68 percent of the “world’s most attractive employers” have employer branding strategies in place as of 2017, and of those that don’t, 76 percent plan to develop them, according to the ERE Employer Branding Now survey.

There are many components to effective employer branding—a few examples include creating a standout employer value proposition (EVP), consistently applying the EVP messaging to all talent sourcing and customer contact points, and developing quality content that supports the EVP.

To learn more, check out this edition's cover article Using Employee Advocacy In Building A Great Employer Brand by Mark Willaman.

This month, we also bring you an exclusive HR.com research. The research is based on a survey, The State of Recruitment Marketing Survey, conducted by HR.com in early 2018 to learn more about the current state of recruitment marketing.

This research will help you understand how well do organizations understand and utilize recruitment marketing, what is the current and future importance of recruitment marketing, what is driving organizations to use recruitment marketing, what are the barriers to successful recruitment marketing, what are the fundamental components of recruitment marketing, what are the benefits associated with recruitment marketing and more.

Moving on there is Jill Holomek Bothwell's article, Hiring Manager Insights For Making Good Decisions, where she highlights why hiring managers should be diligent and consistent in their interview and selection process despite a tight market.

Also included in this edition is another exclusive HR.com research The State of Assessments survey, which we hope will help you understand both the use and value of modern assessments. Check out the primary findings and key takeaways from the research, conducted by HR. com and HireVue.

Also read Why Hiring For GDPR Is Harder Than It Seems by Kon Leong, Inclusive Recruitment Pays Off by Linda Behmke and Ways To Attract And Keep Excellent Employees by Eric Czerwonka, among others featured this month.

We hope this edition of Talent Acquisition Excellence will give you practical suggestions, as always, for improving company practices around interviewing, sourcing, on-boarding etc. and help you find best candidates.

Enjoy reading and do not forget to mail us your feedback.