Because of its relatively recent and speedy emergence, recruitment marketing (RM) still remains a mystery to some HR professionals. Even those with a clear understanding of it have a difficult time staying current with this fast-evolving area. The rise of RM reflects a response to two broader trends in the talent acquisition field - the growing importance of employer brands and the rise of social media. RM consists of the various activities an organization uses to find, attract, engage and nurture talented prospects even before they apply for a job. To learn how the State of Recruitment Marketing 2018 industry research may apply to your organization, we invite you to read HR.com's exclusive research report with primary findings and 8 key takeaways. [...]