Video can be compelling, informative, persuasive and inspirational, but most recruiting video falls short. Candidates’ informational and emotional needs change as they move through the recruiting process and having the right content, at the right time, is powerful. But traditional video has been prohibitively expensive to produce.
This webinar will show you how to have the best of both worlds – engaging content at minimal cost. We will discuss the essential videos for your video library with lots of examples of compelling, easy-to-produce content. We will review each stage of the candidate journey, identify the candidates’ information needs and the video content that will engage them.
In this webinar, you will learn:
- What messages resonate with candidates at each stage of the journey
- Which existing videos can be repurposed and reused
- How to maintain quality over informal video
You will have dozens of ideas for videos that you can create informally that will build your visibility and help candidates make a well-informed decision to opt-in or opt-out of your recruiting process. You will attract more of the right candidates and reduce those who will ultimately not become employees.
Before you spend any money on a highly produced recruiting video, or film more employee testimonials describing why individuals like working for the company, this session will show you how to create purpose-driven videos that produce measurable results.
Join us for this informative session with Maury Hanigan, CEO of SparcStart and video expert. Maury’s background in consumer marketing from Procter & Gamble has given her unique insights in meeting candidates’ needs.
By registering for this webcast you will receive email communications and notifications from the sponsor(s).
