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    Secrets to procuring buyer intent data to improve marketing to HR and TA decision makers

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    • Description
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    Description

    If you're a sales or marketing pro in the human capital space, we recommend you register for this webcast.

    What You Will Learn

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    Where and how are you marketing your brand to HR and TA leaders? Do you know if you're reaching the right people and if your message resonates with your audience? In this webinar we’ll share practical insights on where and how to use buyer intent data to improve your marketing and sales effectiveness.

    Join in to learn:

    • What tools are at your disposal to collect intent data
    • How to use intent data in your marketing
    • Where to involve the sales team in the process


    About Our Speaker:

    Joseph Cole is the VP of Marketing and Research at Glider AI. He's passionate about taking underdog brands and creating brand leaders with successes in gamification and influencer marketing categories, and today in the AI recruiting space with Glider AI.

    Joseph has worked at various high-growth start-ups with several exits while leading global marketing teams. Previous experience includes being a HubSpot community leader for the San Francisco / Bay area, Global VP of Marketing at AdRoll, and Global
    VP of Marketing at InsightSoftware.

    From a personal viewpoint, he's passionate about habitat conservation, supporting anti-poaching initiatives for African Elephants, and now lives on a ranch in Colorado.
     

    By registering for this webcast you will receive email communications and notifications from the sponsor(s).

    Eligibility Criteria

    Who is Eligible

    This webcast is available to all registered HR Marketing Institute Members for free. (We have opened up this webcast to give you a taste of the type of content HR Marketing Institute members get access to).
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    Click the button to access this webcast. Archives, MP3 and PowerPoint slides

    Who Should Participate
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    What is Required to Attend

    Participants in the live webcast will need access to a computer connected to the Internet. HR.com highly recommends you test your computer in advance of the webcasts.

    Once you register for the webcasts, full login instructions will be sent to you 24 and 2 hours prior to going live. You must run the system test to ensure you can access the session.

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    Resources & Documents

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    Extra Learning Materia

    All Registered HR Marketing Institute members are also eligible for:
    1. A copy of the slides presented in this presentation. These are available before and after the presentation.
    2. A Real Media file of the presentation. This file can be downloaded to your iPod or MP3 player after the presentation.
    3. Free attendance to 7 Face-to-Face events per year
    4. Annual Research: Benchmark Your Marketing Practices: 2018 HR Marketing Suppliers Report
    5. Annual Research: HR Buyer Trends Insights and Benchmarks
    6. Access to additional research to help you with marketing in the HR Space, covering topics such as Content Strategy and Operations, Brand and Communications, Customer Engagement, Demand Creation, Account Based Marketing, and Marketing Strategy.
    7. Invitation to network in an exclusive community of Marketing Professionals in the Human Capital Space
    8. Free Access to Content and Tools, including case studies, monthly articles, and benchmark data.
    9. 20% discount to the Digital Marketing to the HR Buyer Certification with the Digital Marketing Institute
    10. Free access to participate in up to 50 different HR Marketing Focused Webcasts
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