Recruitment Marketing 101: How to Attract and Hire the Best Talent in a Competitive Labor Market

As talent acquisition goes digital the lines between marketing and recruiting are blurring. A rise in social media and smartphone usage, shifts in workplace demographics as GenZ and Millennials enter the workforce, and a tightening labor market are changing both job seeker expectations and how candidates and employers communicate. In fact, McKinsey Consulting predicts by 2020 there will be 85 million more jobs globally than qualified workers to fill them. With more open jobs than people, recruiters are re-evaluating what success looks like, with quality hires and retention becoming more of a focus.  

Join us for a live webinar as we review the basics of a good recruitment marketing program and share some strategies and tips you can incorporate into your hiring process to help you find and hire the best talent for your organization. Plus, we’ll discuss some of the core foundations of recruitment marketing, including:

• The importance of employment branding, ways to measure your brand, and how recruitment marketing differs from your corporate marketing
• Why you should develop a nurture program to help re-engage with your leads, applicants, references, and previous applicants to help decrease time-to-hire
• How to successfully leverage social media to find top talent and what to look out for to manage your organization’s reputation online
• The keys to a good communication plan to help boost your employer brand and keep candidates engaged throughout the process
• How to demonstrate the value of recruitment marketing and how these efforts contribute to the broader talent acquisition goals. 

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