If you're a sales or marketing pro in the human capital
space, we recommend you register for this webcast.
What You Will Learn
$whatYouLearn
Why do we forget most marketing we're exposed to? What is it about the slim minority we do remember, that makes it memorable? And as a marketer, what can I do about it? If you're curious about psychology and neuroscience, effective communication, the inner workings of what drives customer behaviors, or how to get more of your marketing remembered by more of your market - this is the talk for you. There's an old marketer's adage that goes something like 'people need to know about you for them to buy from you'. If that’s true, four things need to happen before someone buys from you. 1. Reach someone. 2. Capture their attention. 3. Be remembered. 4. Persuade them to make a change.
I’ll be focusing on #3, be remembered. In my opinion, the most underappreciated and second most difficult on the list. Like many things in marketing, insights about #3 cross-pollinate other steps – I’ll leave that part up to you. A few years ago, I was the newly minted leader of a newly formed marketing team at a struggling startup. We had little traction and differentiation in a fragmented market. A small budget and short runway. We were forgettable and needed to be memorable post haste. In the months and years since, I've sought answers to those questions. In this conversation, I'll share what I learned with you.
Why and how: less is more, different wins and better doesn't, we only remember what we want to, stories and people stick, multi-modal interactions are a cheat code, context is king. In this quest, we'll cover the problems marketers face, remedies we can apply and examples in the wild. Afterwards, I hope you:
Think differently about how customers experience your marketing.
Connect the scientific underpinnings of memory to practical applications.
Leave with at least 1 thing you can do today, to make your marketing more memorable.
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