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If you're a sales or marketing pro in the human capital space, we recommend you register for this webcast.
$whatYouLearn
Let’s delve into the foundational concepts and frameworks of B2B Growth Marketing. In this session, you’ll join me on a drive through tour of growth marketing, how to sculpt your strategy, navigate channel selection with precision, and orchestrate impactful campaigns.
We’ll quickly dissect each of those areas with:
•Definitions - what does growth mean? What the heck counts as a campaign?
•Steps to take - 4 levers to drive growth, channel selection process, 3 steps to build your strategy
•Frameworks to guide the way - Engine and fuel, thinking in bets, marketing advantages.
•Examples to chew on - (no sneak peak, you’ll have to come to get these)
I’ll be focusing on practical application, with theory and concepts sprinkled in as appropriate.
Hope to see you there, upwards and onwards!
By registering for this webcast you will receive email communications and notifications from the sponsor(s).
This webcast is available to all registered HR Marketing
Institute Members for free. (We have opened up this webcast
to give you a taste of the type of content HR Marketing
Institute members get access to).
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Click the button to access this webcast. Archives, MP3 and PowerPoint slides
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