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The State of Recruitment Marketing 2018: Attract top talent and build the employer brand to achieve business success
MAY 2018
Because of its relatively recent and speedy emergence, recruitment marketing (RM) still remains a mystery to some HR professionals. Even those with a clear understanding of it have a difficult time staying current with this fast-evolving area. The rise of RM reflects a response to two broader trends in the talent acquisition field - the growing importance of employer brands and the rise of social media. RM consists of the various activities an organization uses to find, attract, engage and nurture talented prospects even before they apply for a job. To learn how the State of Recruitment Marketing 2018 industry research may apply to your organization, we invite you to read HR.com's exclusive research report with primary findings and 8 key takeaways.
HIGHLIGHTS FROM THE RESEARCH:
Recruitment marketing represents an emerging best practice for organizations to use in the ongoing competition for talent. Only about one-in-three respondents said their organizations have a "very high" or "high" level of understanding of RM. On the other hand, only about one-quarter (26%) said their organization's understanding is below "moderate." Therefore, about three-quarters of respondents have at least a moderate understanding of RM practices.
In another indication that recruitment marketing is an emerging HR best practice, 63% of respondents told us it's become more important over the last two years. Nearly 1 in 5 (19%) say it's become "much more important" and 44% say it's become "more important." We can infer from the data that many participants are aware of the importance of recruitment marketing but have not yet made recruitment marketing operational to a high degree.
The most widely cited benefit associated with recruitment marketing is identifying quality candidates, though there is a variety of other reported benefits, such as marketing to targeted talent segments and filling jobs more quickly.
To learn much more about The State of Recruitment Marketing & Employer Branding survey and to get 8 key strategic takeaways from this exclusive HR.com industry esearch, please read the complete report here:
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