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The State of Employer Branding and Recruitment Advertising 2022: Build a strong employer brand and recruitment advertising strategy to attract candidates and improve the employee experience
HR Research Institute Research Report and Infographic
March 2022
Call it what you want. Great resignation, great migration, great talent swap. It doesn’t matter much. The point is that, especially in the U.S., employees have quit their jobs in droves in search of greener pastures, whether that means retirement, finding a new employer, starting their own businesses or just staying home with their families. To cope, more employers are eager to improve and burnish their employer brands, a strategy intended to boost both recruitment and retention. How many organizations have achieved this level of employer branding success? How can they even measure that success? And what do best practices look like in 2022? To find out, the HR Research Institute ran its fourth annual comprehensive survey of employer branding and recruitment advertising. We invite you to download and read the annual report today to learn how these outcomes and insights may apply to your organization, plus 5 key takeaways for Employer Branding and 9 key takeaways for Recruitment Advertising.
To learn more, we invite you to download and read the research report today:
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Employer Branding and Recruitment Advertising: Advisory Board
The HR Research Institute is honored to have this esteemed group of professionals join our Employer Branding and Recruitment Advertising advisory board to help guide HR.com’s primary research. The advisory board's goals are to influence the HR industry’s thought leadership and best practices and to advance the competencies and skills of HR professionals. Thank you all for your time, effort and passion.
Josh Akers, President, Americas, VONQ
Celinda Farias Appleby, Director, Global Talent Attraction, VISA
Terry Baker, President & CEO, PandoLogic
Mark Batke, Sr Employer Branding Specialist, Glassdoor
Tim Heston, Director, Recruitment Advertising Solutions, Lensa
Joren de Koning, Director of Partnerships, VONQ
Allison Kruse, Head of Global Employer Brand, Baxter Intl
Susan LaMotte, Founder & CEO, Exaqueo
Chloe Rada, Director, Global Recruitment Marketing and Branding, Syneos Health Commercial Solutions
Monte Watson, Senior Director of Talent Attraction & Sourcing, VISA
HIGHLIGHTS FROM THE RESEARCH:
The majority of today’s companies are actively cultivating their employer brand, but just 32% have an intentionally cultivated brand that is well-known
More than two-thirds of respondents say that their organization is intentionally building their employer brand, while an additional 27% are developing or considering developing an employer brand in the near future. However, while the interest in employer branding is clear, the results are mixed thus far—37% say they are working on their employer brand but that it is not well-known in their industry
The most common barrier to effective recruitment advertising is a lack of time
When we look at what hinders recruitment advertising, we see a wide range of potential barriers. Thirty-seven percent say that they lack sufficient time, and a third point to a lack of resources. More than a quarter (27%) admit to a lack of understanding about the topic. About a fifth, however, say that they experience no barriers in the way of their recruitment advertising efforts.
To learn more about The State of Employer Branding and Recruitment Advertising 2021 survey and to get strategic outcomes and 9 key takeaways from this exclusive HR.com Research Institute research, please read the complete report here:
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