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January 2024
10
HR Research Institute Research Report and Infographic
HR.com’s State of Employer Branding and Recruitment Advertising 2024
Develop a compelling corporate image to draw top talent
January 2024
In this report, we highlight the practices that are linked to better
employer brands, and we discuss the kinds of job advertising techniques most
highly associated with the ability to recruit great employees.
About one-third say they’re not dedicating resources to building an intentionally cultivated employee brand yet.
Good Experience
The “degree to which employees have a good experience” is the most common metric organizations use to evaluate their employer brand.
Senior Leaders
Senior leaders are most likely to be responsible for the budgeting and strategy of the employer brand.
Why Should You Read the Report?
Learn about the practices, technologies, and trends that are linked to better employer brands.
Get to know what some of the well-branded organizations are doing differently and achieving greater success than the others.
Take advantage of the insights from real-time data, empower your recruitment function, and make the most of your workforce.
Meet Our Expert Advisory Board Members
Benefit from the expertise of renowned industry professionals who have contributed to the development of this survey research, study findings, and virtual event presentations.
Rachel Allen
Director of Talent Acquisition, 7-Eleven
Cathy Bible
Sr. Recruitment Marketing Manager, Realtor.com
Bryan Chaney
Chief People Officer, O'Reilly Media
Carrie Corbin
Managing Partner & Co-Founder, Hope Leigh Marketing Group
Robin Dagostino
Employer Branding & Marketing Senior Director, Boston Consulting Group
Rachel Duran
Head of Global Employer Brand and Recruitment Marketing, Hewlett Packard Enterprise
Danica Ferrell
Principal, Careers Marketing and Talent Attraction, Whole Foods
Craig Fisher
Founder, TalentNet Media
Holland McCue
Director, Global Talent Attraction & Experience, Red Hat
