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JANUARY 2025
10
HR Research Institute Research Report and Infographic
HR.com’s State of Employer Branding 2025
Implement a consistently applied employer brand strategy to drive success across key HR areas
JANUARY 2025
In the area of employer branding, there’s good and bad news as we enter 2025. The good news is that 62% of HR professionals say their employer brand is above average or excellent at enhancing their organization’s reputation. The bad news is that far fewer believe that their brands are good at attracting or engaging employees. Read the full report to learn more insights into branding successes and challenges.
have a comprehensive and consistent employer branding strategy
Prioritization
consider employer branding moderately important for HR strategy
Measurement Gaps
don’t evaluate their employer brand at all
Why Should You Read the Report?
Learn how to improve your employer branding strategy to attract and retain top talent.
Gain branding strategies to help build an engaged and efficient workforce.
Discover what is working and what isn’t working with employer branding strategies.
Meet Our Expert Advisory Board Members
Benefit from the expertise of renowned industry professionals who have contributed to the development of this survey research, study findings, and virtual event presentations.
Take advantage of this opportunity to gain valuable insights and actionable strategies from our exclusive HR Research Institute research findings.
