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Focusing on Life Event Communication to Increase Benefit Engagement and Improve the Employee Experience: Gain a greater impact by forging communications
JUNE 2018
Because benefits are expensive and difficult to administer, HR is seeking innovative ways to better leverage that investment. One effective approach is to focus on ensuring employees understand the value they receive from benefits. In other words, it's not all about improving benefits or cutting costs. HR can enhance the positive impact of benefits by ensuring employees see clearly how the benefits help them. To help HR professionals better understand benefits communication and life events, HR.com produced this study in partnership with eni, an industry leading employee benefits provider that specializes in integrated benefit engagement solutions. Read the exclusive research to learn how organizations are using life events and personalization technology to get more value from their benefits offering, and to understand the link between communication and employee appreciation.
HIGHLIGHTS FROM THE RESEARCH:
This is good news/bad news story. Although only a tenth of participants strongly agreed that their employees have a comprehensive understanding of their benefits, another 51% agreed. Of course, this leaves another two-fifths of respondents who do not agree at all. Once again, there's clearly room for improvement in this area. Many organizations have some work to do if they hope to attain full value from their investment in employee benefits.
Does it matter what means of communication are used? While it's true that good communication organizations tended to do more of it through all media, two particular methods stood out. Those with effective communication were far more likely to use in-person meetings and group trainings with HR. In-person meetings and group training takes more work than sending an email, but given that these methods show up as a distinct differentiator in good communication organizations, it makes sense to use them. It's easy to see why in-person meetings and group training are more effective than simply giving employees information to read. Communication isn't merely about making information readily available. It's about engaging and convincing the audience, and that's easier to do in-person.
To learn more about Employee Benefits and Life Event Communication and to get 6 key takeaway from the survey and research, please read the report here:
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