Most of the respondents have rated their company's culture as AVERAGE. So, how do our respondents rate their organization's profitability compared to other organizations? Results from the survey offer the first "signpost" of just how challenging producing and maintaining a positive culture remain. The data is clear and unequivocal. Positive culture improves profitability. Only 28% of the participants rated their own culture as "weak" or "very weak," while 36% of the participants say their culture is "strong" or very "strong."
73% of respondents believe that corporate culture drives competitive advantage for their company, yet only 33% believe their company is in the top 25% of their peers ranked by profitability. This reveals a gap between what is perceived as important and what is being done in an organization to drive a positive culture, and thereby profitability.