Industry Research: HR’s Guide to Communicating with Inclusivity

Diversity, equity, and inclusion (DEI) are more than buzzwords; they’re the keys to creating thriving workplaces where every employee can develop, grow, and thrive. As your organization develops its DEI strategy, HR will likely shoulder much of the responsibility for bringing everyone on the same page of understanding and action. To do this, you’ll need to be prepared to guide the way forward with an effective message.

Communicating the importance of DEI goes hand-in-hand with communicating with inclusivity—it’s not only critical to DEI, but it’s also the first thing employees will examine to see if you are practicing what you preach.

To help you get everyone on board with your DEI efforts and create a more inclusive workplace, we’ll cover the following:
 

• The role of internal communications in DEI initiatives
• The skills you need for effective HR communications 
• How setting the tone for inclusivity in the workplace starts with you

"Between 2017 and 2020, the number of global organizations planning on investing significant time and money into DEI initiatives for the year rose from 29 percent to 62 percent."

The Role of Internal Communications in DEI

It’s invigorating to see so many businesses joining in the crucial work of building and promoting diverse, equitable, and inclusive workplaces. Between 2017 and 2020, the number of global organizations planning on investing significant time and money into DEI initiatives for the year rose from 29 percent to 62 percent. 
 

And while the growing recognition of DEI is certainly worth celebrating, there’s still a lot of work leaders need to do to make an impact, starting with how they communicate about DEI to the rest of the organization. 

Most importantly, communication about DEI can’t be a top-down mandate. “A key to success is connecting with people across your organization,” writes Claude Werder, senior vice president and principal HCM analyst at Brandon Hall Group, “And making the evolution of [DEI] the shared responsibility of everyone.” 

According to data from Brandon Hall Group, “high-performing organizations take a holistic approach that includes establishing trust,” and among other recommendations, this approach requires:

Creating a work environment where everyone’s unique attributes are valued, respected, understood, and used “Transparent and inclusive communication” about DEI

As organizations the world over put DEI initiatives in place, everyone needs to work together to make DEI an active, living part of the workplace. Setting a precedent for inclusive communication is an important piece of this process, and it’s a responsibility that will likely land on HR. However, you’ll need different skills from other types of employee communications to successfully communicate with inclusivity.

How to Effectively Communicate with Inclusivity

Communicating with Inclusivity Requires Key Skills
When it comes to DEI, HR is often tasked with doing double duty: spearheading both the company’s initiatives as well as internal awareness and action campaigns. But there’s a difference between more routine employee communications and those internal communications. 
 

• Employee communications boil down to what’s directly related to human resource functions, like career planning, benefits information, employment policies, etc.
• Internal communications are much broader in scope, and need to win over everyone in the organization, from the highest ranking executive to the newest hire. Other than DEI initiatives, examples include mission statements and branding strategy. 

Employee communications focus on getting employees to act: sign up for benefits, follow the organization’s handbook, set career goals, etc. But achieving the goals of internal communications is a more complex burden that involves convincing an entire organization to think a certain way or—even more challenging—to change their minds.

Because of this added difficulty, Managing Director and Chief Marketing Officer at CFA Institute Michael Collins writes that successful internal communications relies on “a precise skill-set” that includes:
 

• Careful and empathic listening
• Clear and concise writing
• Oral and visual communications expertise
• Intellectual and emotional agility
• The ability to keep your personal opinions out of the stories you tell

"A consistent theme for building a successful, inclusive communication strategy is listening and inviting all voices into the conversation."

Let’s dive into “listening with empathy,” and break it down to understand how this skill contributes to employee trust and helps you become a better communicator.

Inclusive Communication Is Two-Way Communication 

Listening with Empathy Builds Trust
When you listen to your employees with empathy, you imagine how everything you’re saying will be received by the different demographics represented in your workforce, and you also invite all voices into the conversation. 

As SHRM puts it in their guide on managing organizational communication, “two-way communication plays an essential role in a comprehensive communication strategy. Listening to employee issues and concerns builds loyalty and drives improved productivity.” 

While this may feel counterintuitive to organizations with more rigid hierarchical structures, you won’t be able to change anyone’s mind or get them to buy into your DEI initiatives if you don’t build trust and show them that you do, in fact, care deeply about being inclusive.

Listening Needs to be Paired with Action to be Impactful 
Listening with empathy is only the first step to building trust. To guarantee trust, you need to couple listening with action. There’s no quicker way to lose employee trust and fan the flames of resentment than to ask for employee input and not act on it. 

So whether you gather employee feedback from town hall meetings, surveys, or one-on-ones, you need to take action by discussing the feedback you received during company-wide meetings, by actually making changes, and by explaining your decisions to employees (especially if you decide not to make changes in certain areas). 

Empathy Helps You Communicate Better
As we mentioned, communicating with inclusivity bears the weight of two different goals:
 

• Communicating your organization’s DEI commitment and strategy
• Communicating in a way that makes everyone feel welcome, included, and supported

In other words, your communication is both the message and the medium. When you take into account how people with diverse perspectives will receive that message and incorporate an inclusive voice, you reassure employees on two fronts: 
 

• You really have been listening.
• You understand and value who they are as individuals, not just as a collective.

In order to deliver communication about DEI in an inclusive voice, you need to educate yourself on the biases you may be susceptible to and practice those empathic listening skills.

Marie-Reine Pugh is focused on making HR simpler for HR professionals and workplaces a better place for everyone. She pulls from her previous experiences as an educator and six years of writing and researching to explore how to create inclusive company cultures that help businesses succeed.