Identifying And Incentivizing The “Yuccies”: Know the strategies to retain them

These are the kinds of things smart managers and well-managed companies do for ALL their employees, not just those who are young and "creative." The implication behind this article is only young people value flexibility, fair wages and recognition of their skills enough to do something about it when they don't get these things at work. Just because some of us with responsibilities (like family members depending on our income) will stick with a job we don't care about instead of just up and quitting, that doesn't mean the company is getting our best efforts, or that we won't jump ship the minute we can secure something better.