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Can your employer brand compete with Google? What about Microsoft or Facebook? Well, of course not. Especially when it comes to attracting top talent. Or so you may think.
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If your company is not as well known or large as the big brands, you can still compete for top talent by understanding what leaders really want and knowing how to communicate what your company has to offer to top candidates. To put it blankly, marketing is recruiting.
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The usage and understanding of recruitment marketing has seen noticeable growth since 2018. More and more organizations understand what it is and how it can help them sustain the competition for skilled employees in future workforce.
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The concept of recruitment marketing has been around for at least seven-right years, and over the past two years has been picking up some momentum. Recruitment marketing combines multiple elements, marketing, advertising, branding, with the ultimate goal of delivering talent at the right time.
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It’s no secret that wide-reaching digital transformation is underway. For organizations, though, it’s not just about advancements in technology and its impact to their industry. It’s the way people work — and the type of work they do — that is changing, and changing fast.
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A recruitment industry friend of mine recently asked me: “Do people click on banner ads?” My answer was twofold – A) Yes, B) Is that the best question to ask? As you know, banners – officially digital display ads - are omnipresent on the web and within many apps. You see them all the time, hundreds per day.
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The talent shortage is a huge pain point for recruiters right now. According to 2019 hiring statistics, about 73 percent of employers are having trouble finding skilled candidates, while 45 percent are concerned about finding employees with the necessary skills and talents.
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It’s 2019. Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling employer brands.
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The job of a recruiter has never been harder. With competition at an all-time high, led by historically low unemployment rates, only those companies that truly stand out with their recruitment strategy can survive.
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