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Social media has quickly become a top place where candidates look for the best jobs. Recruiters have gotten on board with this trend, with 92% of them using social media to find high-quality candidates, according to an Adweek survey.
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Too many companies today recruit like they’re hiring during the Great Recession, back when businesses held all the cards. But now, with the lowest unemployment rate since 1969, job seekers are the ones in control.
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Employee branding has existed for years. Simply put, it reflects how outsiders view your company, largely through the lens of your employees. Today, it’s one measure of whether your company is a desirable place to work.
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However, not every company can have the biggest brand name in their sector or afford to offer the fattest paycheques on the market. The struggle to attract and retain staff is particularly acute right now as Canada faces historic, 40-year low levels of unemployment.
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Recruiting talent in today’s world is not like it was ten, five, or even one year ago. Desirable candidates are sophisticated shoppers, and expectations of a company’s talent branding efforts have grown much higher.
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On the heels of conducting a motivational keynote speech for a client in Las Vegas, one of the key executives sent me the most unique post-event thank you gift.
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