How Digital Marketing Is Transforming Recruitment

Digital marketing; the shortest and most effective way to reach the buyer persona

In marketing and sales, businesses focus on their buyer personas and reorient strategies to target them. Likewise, in recruitment, the primary buyer personas are the candidates in the job market who seek to be hired and all activities carried out are aimed to entice them.

 

However, recruitment has evolved to a great degree such that it is no longer sufficient to just hire the right talent, it becomes essential to develop and nurture them as well. In this digital age, all this is possible through simple yet efficient digital marketing techniques that can engage and attract the right talent.

To streamline hiring processes, digital recruitment is proactively being prioritized by HR teams. Recruiters no longer spend hours in choosing the right candidate, they are now materializing digital marketing techniques to promote their brand and job listings so the right talent chooses them instead.

Boosting recruitment through digital tools and platforms can be the shortest and most effective way to reach the buyer persona.

Social Media Can Be the Boost Your Business Needs
In this vast business world, it is expected that within the next decade, 75% of the global workforce population will be dominated by millennials. However, 65% of recruiters still claim that shortage in talent is the biggest challenge they face in recruitment. The lack of right skills makes it nearly impossible to select the best of the lot in this densely populated job market.

The only way to get mass attention is through social media. About 79% of job seekers use social media in their job searches. Employers are constantly posting and engaging with users through social networking sites such as Facebook, Twitter and LinkedIn. This not only helps colleagues spread the word, through mutual connections, about the company’s job vacancies, it also is the best way to increase brand identity and create a reliable network of followers for the organization.

Social media interaction can create endless opportunities to communicate and stay in touch with potential hires in real-time.

LinkedIn Can Work Wonders for Recruiters
In the recent years, LinkedIn has outshone all its competition to emerge as a leader in online social networking and is extensively being used by recruiters for hiring candidates. Apart from professional network development, LinkedIn provides a bunch of plugins and tools that can help grow a business. From marketing and sales tools (like LinkedIn Ads and LinkedIn Sales Navigator) to LinkedIn’s robust Talent Solutions; this social platform offers a lot to cultivate HR as a brand ambassador.

Recruitment and HR teams use LinkedIn to showcase their business portfolio and client testimonials that help increase brand visibility and catch the attention of candidates and customers. LinkedIn on its own functions as an excellent marketing tool and it is found that top recruiters are 60% more engaged with LinkedIn recruiting tools.

Online Advertising Through Ad Words
Facebook Ads and Google AdWords can be the best investment made to source top talent. Online ads can have a global reach targeting customized audience groups. A combination of relevant keywords and an appropriate landing page can direct suitable candidates directly to the employer’s job portal.

Online Ads can minimize budget spend and precisely analyze all Key Performance Indicators(KPIs) including, but certainly not limited to, performance of the Ad, ROI, CPC (cost per click) and CPA (cost per apply). Tracking important metrics like the above can result in better prospects ultimately reducing the cost per hire expenditure.

Email Marketing Campaigns
A talent search does not end when a candidate is brought on board. This is a continuous process that involves long-term engagement and nurturing; this is the key to retain the hired employee and ensure he remains loyal to the organization.

Email communication is very effective in retaining employee-employer relationships. Along with job posts – regular business updates, team progress, client survey or interesting blogs can be shared. Keeping this bond alive ensures employees the promise committed to them during their induction i.e., the company’s vision and mission statements.

As HR is becoming busier day-by-day, such useful and simple tools can enable them to leverage digital marketing and make recruitment a lot more fun.