Editor’s Note

What was once started by Friendster and MySpace has now become one of the most influential innovations in our lives. The social media revolution led by Facebook made us more connected to each other than ever --- at least virtually.

It's hard to see how much has changed in our lives without looking back ten or five years ago. Social media has now also become a very powerful tool for finding, engaging, and converting top talents into applicants. A survey released by LinkedIn shows that 49% of professionals follow companies in social media to stay updated with their job vacancies.
 

To successfully attract top talent using social media, your company needs to establish a strong employer brand.

Check out this edition's cover article, How To Use Social Media To Attract Top Talent, where Julianna Gordimova gives a run down on how social media will improve the current hiring and recruitment processes.

With the US economy improving, it offers a job to nearly every American. This is an optimistic era in the US economic history, with record GDP growth and low unemployment numbers.

It is a tough market for recruitment, particularly in skilled fields like technology, but even positions that usually have an excess of talent, such as long-distance drivers, are desperately seeking candidates. How do companies find and hire people to fill all the open positions?

Marco Piovesan's article Creative Hiring In A Robust Economy With Low Unemployment, talks about how creative businesses should be in their hiring efforts in this challenging recruitment period. He lists down a few tips to help you find and hire great people, and create win-win opportunities for all involved.

Moving on there is Creating A Culture By Design, Not By Default by Kyle M.K. that talks about how to build a company of hard-working, loyal employees.

Also read, Is Bias In Recruitment Blurring Recruiter Mindsets? by Charles Hipps and How AI Can Improve Hiring Process For Hourly Workers by Keith Ryu, among others featured in this edition of Talent Acquisition Excellence.

As always, happy reading and don't forget to send us your feedback.
 

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