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As the holiday season is here, retailers across the country gear up for the busiest time of the year. The National Retail Federation (NRF) expects retail sales to grow between 2.5% and 3.5% (between $5.23 and $5.28 trillion). While online shopping is expected to increase, brick-and-mortar stores remain consumers' primary point of purchase, accounting for about 70% of total retail sales.