Today’s Labor Market Requires Modern Approach To Recruiting
It’s time to adapt to changes
Posted on 08-17-2018, Read Time: Min
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In June, the unemployment rate came in at 4.0 percent. With more open positions than there are people to fill them, the best candidates are usually already employed somewhere else, forcing hiring managers to source “passive talent.”
And, there’s been plenty written about how to best connect with these passive candidates. You can find hundreds of articles just on how to write a LinkedIn message that will convince one of them to engage about an open position.
But are direct messages to prospective hires really the most effective way to capture a candidate's attention? Not in this market.
It’s Time to Adapt to the Realities of Today’s Hiring Environment
With low unemployment rates shifting the burden for sourcing talent from applicants to recruiters and hiring managers, candidates now have the luxury of weighing their options and taking their time to find the position that best meets their goals.
Essentially, it’s a buyer’s market out there, and that means recruiters need to come to terms with several new realities:
- Passive candidates aren’t pushovers. Passive candidates are often ideal recruiting targets. Although most of these candidates are satisfied with their current positions, they’re open to new opportunities. But to land them, companies need to offer more than a shiny new title. As a recruiter, you’ll need to tailor your approach to the candidate and show them how the role advances their career plans.
- Personalization matters more than ever. Passive candidates not only have their pick of available positions – they also have the option of doing nothing at all and remaining at their current jobs. That means your approach needs to be personal, not transactional. To attract the best talent, you need to create personal relationships with candidates.
- Passive candidates have to trust you. You need to build trust with passive candidates as quickly as possible. The fastest way to build trust is through referrals. Leveraging the trust that exists in pre-existing business relationships, you can convert introductions to personal relationships with candidates that are open to new opportunities.
New Recruiting Models are Changing the Game
These conditions point to a need for a new approach. This is why we are pioneering a model that uses referrals and technology to reach passive candidates.
In simple terms, we’re using candidates’ business connections to generate interest in roles they wouldn’t have otherwise considered. To do this, we’re using machine learning to identify passive candidates who are a good fit for open positions. Our “Hunt Club Influencers” are rewarded for providing introductions to these candidates. The farther the candidate progresses in the hiring process, the greater the reward.
Our idea is that if you bring together a group of well-connected executives and incentivize them for every candidate that gets interviewed, and again for every candidate that gets hired, you can extend your network. Even more appealing, you can find diverse candidates that you wouldn’t have otherwise found through an internal employee referral program.
In this scenario, the combination of machine learning and networking has given our clients a leg up when hiring, especially when they’re trying to fill a director, executive or niche role. For example, instead of searching for their next IT director on their own, they’re enlisting 100 CIOs identify and recruit the ideal candidate.
This is one example of how the industry is responding to changing labor market conditions.
While, at the end of the day, there’s nothing new about taking advantage of referrals and technology in the hiring process. What’s new is that now more and more recruiting firms are looking outside the box to come up with disruptive models that can reach passive candidates where they’re at to convince them to move on to their next career opportunity.
Author Bio
Nick Cromydas is CEO and Co-Founder of Hunt Club. Connect Nick Cromydas Follow @NickCromydas Visit www.huntclub.co |
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