Competitive DNA: Culture + brand + engagement = Employee experience

I applaud your focus on employee engagement. If find your comment about purpose can be complemented by making the economics of a business transparent, involving all employees to understand and improve the business, one creates an organizational structural that drives improved profits. The trust captures the employees’ hearts while the information captures their minds. Commonly referred to as Open-Book Management, this creates an empowered, learning organization. I have seen this work in 400+ companies I have worked with in the past 20+years, from small / medium sized companies to larger publicly traded companies like Southwest Airlines. If interested, these Harvard Business Review articles provide more background: http://blogs.hbr.org/2013/12/a-winning-culture-keeps-score/ http://blogs.hbr.org/2014/06/share-your-financials-to-engage-employees/ http://blogs.hbr.org/2014/10/track-customer-experience-but-dont-forget-the-financials/ Are you familiar with open-book, and if so, are you a fan?

A great article. too many employers are of the view that keeping the workers 'in the dark' is a preferred strategy.With social media and the internet what it is today, this article clearly illustrates the unavoidable paradigm shift that employers need to grasp.