Industry Research: 5 Reasons Why You Should Invest In Your Employees Creativity

At Craftsy, our mission is to enhance people’s lives through creativity. For more than a decade, our subscription video on-demand platform has allowed makers around the world to pursue their passions anytime, anywhere. With access to more than 1,500 expert-led on-demand classes in creative categories like cooking, drawing, photography, baking and more, Craftsy offers something for everyone.

And starting this year, to help businesses build a culture of creativity in their offices, Craftsy is available to companies as an employee wellness benefit. For a small annual fee, employers and their families—including spouses, children and parents—will receive access to Craftsy’s digital subscription offering empowering their employees to exercise their creative muscle both at home and in the office. 

Craftsy@WORK consists of 4 major components:
 

1. Unique logins for each employee
2. Kick-off event hosted by one of Craftsy’s own talent
3. Monthly Inspiration as it pertains to team building events, brainstorming sessions, or lunch and learns
4. Quarterly reporting as it pertains to platform usage, content insights, time spent and tailored recommendations for further employee engagement

5 reasons why you should invest in your employees' creativity:

1. Our teams are more stressed than ever. "7 in 10 employees say that COVID has created the most stressful time of their career."
2. Remote working has impacted company culture and creates fewer opportunities for relationship building at work.
3. A creative workforce drives improved financial performance and increased innovation.
4. A creative workforce is happier and healthier producing outcomes such as increased happiness, improved mental health and a stronger immune system
5. Craftsy@WORK allows companies to foster a culture of creativity for their employees, both in the office, and at home.