EQ Is The New MBA
The last 18 months altered leadership communications forever
Posted on 09-01-2021, Read Time: Min
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In the “time before,” strong leaders were effective, strategic and results-oriented. They led with strength and experience and watched profits and losses carefully.
Post-pandemic, top managers are in the spotlight because when bad things happen, everyone looks to the “leader”. Day-to-day deliverables and short-term objectives become meaningless. Teams need information - and lots of it. They need reassurance and they need support. And that’s why today’s best leaders communicate empathy and understanding.
How are your people feeling? What is their state of mind? What is taking their attention? What do they need to survive and succeed? Far more important than demographics, do you truly understand the psychographics of your teams?
For families, the ongoing challenge to balance work and the needs of kids has critically altered the work environment. Work hours need to be more flexible as WFH distractions are testing attention spans. In my home, my workday went from a dedicated 8 a.m. to 5 p.m. to a manic 7 a.m. to 9 p.m. with breaks all through the day to help my kids transition from an online class to snack time and back again; both on different school schedules.
For BIPOC communities, the stress of the pandemic and tragic events in 2020 disproportionally affected their families and communities. And the emotional wounds have not yet healed. We continue to witness acts of hate against new Canadians and uncover evidence of old acts of hate against First Nations people.
So how does a strong leader provide comfort, stability, and support now, when your people need you most?
Great Leaders Show They Care
In a recent report from CEMS, empathy, communication, and resilience top the list of the fastest-rising leadership traits, replacing technical skills and authority. The study also noted that “Leaders who respond to crises with creativity and agility, taking their customers and workforce along with them, are the ones who will thrive post-Covid-19.”

Empathy, the ability to communicate with authenticity and resilience, all part of one’s EQ, are not easily taught - but they can be learned, with practice. These “effective skills” will define positive leadership going forward and there are many ways to show you care. Here are a few examples from Kaiser & Partners:
- Find ways to communicate with your people about the things that are important to them. Polls and social events are a good way to hone your listening skills. And once you’ve heard them, make sure you follow up in a way that reinforces a safe space and builds trust. Then do it again. Individual situations are changing quicker than ever and with them, stressors and resulting feelings change as well.
- In the beginning, you may find you need to be more intentional and systematic in your approach. That’s okay. Put blocks in your calendar to remind you to reach out to your team. Any new skill development requires practice before it comes more naturally.
- Set aside professional development dollars for every member of your team, particularly managers, to support leadership skills development. There are fantastic programs to encourage soft-skills development and build communications skills.
- Invest in the tools to support collaboration so people can connect wherever and whenever they need, to accommodate different schedules. Ensure a level-playing field. Out of sight can NEVER be out of mind.
- And remember that diversity, in all its forms, brings new experiences and ways of thinking that encourage innovation and enable a better way forward. Empathy is critical to understanding that the lived experiences of each teammate are different and one approach does not fit all. Creating a diverse, equitable and inclusive workplace is hard work. Commit to doing the hard work.
As we emerge from this recent pandemic, all business leaders are being judged – not just on how their businesses performed financially, but on how they led - and communicated, to their most important stakeholders. Employee retention numbers will be the marker of success.
Finally, let’s remember that a century ago, North America rallied with one of its strongest economic periods on record. If the Roaring 20s are on the horizon once again, the “effective-skills” leaders and the teams and organizations they lead, will be the ones who will fully reap the rewards of an economic upturn – and build the muscles to weather future challenges.
Author Bio
As President of Kaiser & Partners, Janine Allen, CM, develops and oversees strategic communications programs that enhance visibility and transform relationships. She helps clients manage through challenge and change, protecting and repairing corporate brand reputation. She is recognized as a designated Chartered Marketer by the Canadian Marketing Association and was named CPRS’s PR Practitioner of the Year in 2017. Visit https://kaiserpartners.com/ Connect Janine Allen |
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