LEAD Awards 2018: Interview with Adam Grijalba, Brown-Forman
Strengthening Company Values and Behaviors
Posted on 04-25-2018, Read Time: Min
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Category: Best Global/ International Program
LEAD Rank: 15
Category: Innovation in Deployment of Leadership
LEAD Rank: 25
Organization: Brown-Forman
Program: People Leader Program
Program Directors: La Toya McClellan and Andy Constable
Visit: www.brown-forman.com
Strengthening Company Values and Behaviors
Our editorial team interviewed Adam Grijalba from Brown-Forman at the LEAD2018 Awards this past February. Here are some excerpts from the exclusive interview.
What is the overall objective of your program?
The program reinforces company values and behaviors. The team created a 70-20-10 blended learning approach that engages participants in classroom and online workshops to grow themselves, grow others and grow the business. In specific, the program equips leaders to:
What is the overall objective of your program?
The program reinforces company values and behaviors. The team created a 70-20-10 blended learning approach that engages participants in classroom and online workshops to grow themselves, grow others and grow the business. In specific, the program equips leaders to:
- Define how they see themselves as leaders and integrate feedback on how others see them as a leader into their leadership approach through increased emotional intelligence.
- Create a plan to achieve sustainable high performance.
- Demonstrate inclusive leadership behaviors that achieve business results.
- Improve their collaborative work with other departments through a deeper understanding of business acumen.
Who do you impact with your program?
800 leaders of small teams.
What are the lessons you’ve learned this year from facilitating your program?
Our train-the-trainer was a useful investment of time for the facilitation team because we shared facilitation best practices and got to practice delivery of the content.
Engaging the leaders of program participants was key in reinforcing the value of the program and gaining the endorsement of leadership.
By deploying the program regionally, we saved travel time and cost for leaders in each region of the world.
How do you measure the return on investment and success of the program?
We are having participants complete a 360 evaluation post-program and comparing it to the pre-program results.
What lies ahead for the program and how will it continue to succeed?
We are reinforcing the elements of Grow Self-Grow Others and Grow the Business (Grow Me-Grow We-Grow B-F) in each of our subsequent leader development offerings so that there is a common thread throughout all company leader development offerings.
Regional People Development Consultants and HR Business Partners support and reinforce elements of the program for those who have attended the program.
All new leaders of small teams will be invited after they have assumed a leadership role.
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