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Years ago I was on the board of a company where we had to hire a new CEO. We chose a man who had long experience as a senior executive in a large company. We were pleased with our choice. He seemed to be confident, personable and charismatic. The staff loved him. We felt that he was the right man for the job, and we waited patiently for great results—but they never came. Instead, expenses shot up and sales declined. After a year we had to fire him and sell the company for next to nothing to a competitor.