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One of the biggest challenges marketers face today is customer acquisition and retention. The key to both acquiring new customers and retaining current customers is possessing the critical data that can help you, one, communicate effectively with the highest qualified contact possible and, two, further identify the needs of your current customers to foster long-term loyalty.
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Many HR professionals today are re-thinking talent development, abandoning traditional classroom trainings for more experiential learning and individualized coaching. Yet these newer approaches are far from perfect. For one thing, they place too much of a burden on busy workers — LinkedIn’s 2018 Workplace Learning Report called “getting employees to make time for learning” the “#1 challenge for talent development in 2018.”
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Regardless of what you do each day, you’ve probably realized that you are surrounded by data. The quantity of data that exists in the world grows substantially with every passing hour and it is said that 95% of it has yet to be analyzed. That’s okay, because success in the data and metrics world is not about analyzing data for the sake of analyzing data. It’s about analyzing data to answer a question.
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