The Value Of Embedded Analytics

For HR, embedded analytics have great potential

Today, the ability to create and explore dashboards that deliver insights is no longer a luxury for your customers—it’s a necessity.

As digital transformation continues to accelerate, product leaders at technology platforms have to identify the quickest, easiest, and smartest way to deliver on the need for analytics. Many of your customers and prospects are already looking for an analytics solution to make smarter business decisions with their data. Perhaps equally importantly, your competitors are entering the race to deliver on analytics. It’s up to you to decide how you’re going to fulfill your customers’ needs.

But integrating analytics capabilities into your application can be easier than you think. Let’s dive into what embedded analytics is and how it delivers value to your customers while keeping your product competitive.

Embedded analytics are just as the name implies: analytics that are seamlessly connected within a product like yours.

Analytics are generated from data your solution already collects and maintains, usually structured as an in-app dashboard that displays reports and insights. Since embedded analytics are integrated into your application or software product, they maintain the look and feel of your solution.

Embedded analytics give your users a deeper understanding of how their business works that they can use to drive decision-making — without ever leaving the solution they’re already familiar with.

The value of embedded analytics goes far beyond just convenience. Analytics are certainly easier to access if they’re embedded within a product — but many users, your customers included, may not have the expertise to access analytics in any other way.

Embedded analytics bring many critical benefits. For end users, it helps them to explore their data and uncover new insights. For product leaders, it’s the best way to enrich and cultivate a data-driven experience for customers with the latest analytics capabilities built-in.

Even without data science expertise, your customers want to be able to access the power of data to enable better business decision making. With embedded analytics capabilities built into your platform, it takes the burden off the end user from having to generate those insights in another application.

For HR, embedded analytics have especially great potential. Like other users, HR professionals want to embrace data-driven decision making. But they face an additional challenge.

As a notoriously non-technical discipline, easy-to-use solutions are in especially high demand by HR professionals. HR users need analytics that are not only powerful and geared for the types of people data they’re generating, but also easy to use with an intuitive user experience.

Pre-built BI solutions aren’t domain-specific enough to meet the needs of HR. With BI solutions, HR departments are left reliant on IT to build and maintain their dashboards and reports. This becomes a burden on IT, who with no prior experience in HR, is left to create reports that HR will find valuable.

The needs of HR in the era of digital transformation run deep, but using analytics can still feel daunting to HR leaders — especially in small to midsize businesses. It’s up to product leaders to deliver on analytics that provides the content HR needs, while still being easy and intuitive.

Both within HR and in general, embedded analytics make data-driven decisions accessible. Customers need analytics. They know their business data has value, and they expect their applications to help them extract it and find insights.

Product leaders that can bring analytics within their customers’ reach aren’t just providing more value — they’re creating new revenue and growth opportunities for their own platform. Embedded analytics can be introduced as a new or add-on offering, creating revenue opportunities for vendors.

The value of embedded analytics is clear. They bring better decision-making to customers, plus contribute to a better product — and more revenue — for solution providers.

This article was originally published here.