Bullet Holes in Bombers
Role of ops research and management science in marketing
Business Relationships
Eight tips to build lasting relationships
Win clients-Part 1
The neuroscience way
Buying Decision Path
Know your steps along the way
Bullet Holes in Bombers
Role of ops research and management science in marketing
Business Relationships
Eight tips to build lasting relationships
Win clients-Part 1
The neuroscience way
Buying Decision Path
Know your steps along the way
Have you ever been a customer of a business that claimed it was doing a really great job in supporting you, and in truth it was not?
Operations research achieved acclaim during World War II, as a multidiscipline, scientific approach to solve war-related operational problems. An operations research team might be made up of a psychologist, a medical doctor, a mathematician, and a historian, for example.
In this day and age, everyone sells. From the receptionist, who answers telephone to the accounting clerk, who deals with a client’s billing inquiry -- everyone sells. It is vitally important for each person to understand a few of the important relationship skills used by top professionals. Fortune Magazine estimates that it costs ten times as much to acquire new customers as it does to keep existing ones.
If you are in professional services, chances are you get to a stage in your career when your expertise is assumed, and you are expected to being in business. Whatever your role; external advisor, accountant, or lawyer; anyone trying to persuade someone to use your expertise, you can learn from understanding how people make decisions about using experts.
Buyers’ route to a purchase starts before they consider a solution.
No matter what goal you’re seeking, such as to sell so much, whether it’s something that will take you a week, a month, or many years, along the way all kinds of reasons will begin to appear as to why you will not be successful, why you shouldn’t proceed, why the goal is not worthy and why it’s hopeless to continue.
Of all your new hires, people joining your sales team are the ones you need to get up to speed the fastest. They will make the biggest difference to your top line performance. So you don’t want it to take an age before they’re skilled up and ready to bring in business for you.
So we are in a recession, perhaps even a double dip recession. It’s like being becalmed on a boat at sea. No wind, no current, and no movement of any sort. What do you do? Well, what you don’t do is look back, question over and over again about how it could be that you are in this situation.
Understanding what it means to deliver great customer service and being the type of person who can deliver it are two very different things. Anyone can read about strategies or participate in customer service training, but it still takes a certain type of personality to consistently deliver good service, day in and day out, to pleasant customers as well as to those who are more challenging.
I really think there are two questions here. The first has to do with this practice - Is it a good idea to do this? The second is more personal and implied - What should you do?