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8
Dated: 11-05-2013
To survive in business today you need a social media (SM) presence—one with a clear SM strategy. Without a strategy, individuals from different departments tweet at will, using the company’s official handle. Some of these 140-character messages are loaded down with cumbersome language from the company’s Web copy guidelines; others are peppered with abbreviations like “u,” “r,” and “2.”
$authorProfileLink
8
Dated: 10-25-2013
In today’s dog-eat-dog marketplace, you need to develop a strategy to stand out—to separate yourself from your competition, to be different! Price is the enemy of differentiation. By definition, being different is worth something. Consumers are willing to pay a premium, redefine the buyer/seller relationship, erect barriers to the seller’s competitors and establish the seller as a trusted advisor when a differentiated platform offers perceived value in the market.
$authorProfileLink
8
Dated: 09-23-2013
In the past few decades entrepreneurship has been transformed from a dirty word into one of the most aspirational careers people strive for. So, what does being an entrepreneur really mean?
$authorProfileLink
8
Dated: 09-24-2013
The most common approach to customer loyalty today is devoting limitless resources to dazzling people in order to inspire their undying loyalty, but we find that delivering on basic promises and solving day-to-day problems has far greater impact on customer loyalty.
$authorProfileLink
8
Dated: 10-25-2013
Sales success is about using repeatable patterns and understanding what makes a buyer tick. I’ve heard every excuse when it comes to sales goal failure—from the economy to working for a jerk. You are only as good in sales as your ability to adapt and overcome situations. It’s not about having the #1 product in the market or making 85 outbound calls per day. It’s about having several repeatable, disciplined actions and understanding basic human behavior.
$authorProfileLink
8
Dated: 11-05-2013
Cloud, social and mobile technologies have changed the way people buy—and way salespeople sell. Because of technology, prospects often have as much as 70% of their buying decision made before they even speak with salespeople.
$authorProfileLink
8
Dated: 11-04-2013
When a prospect visits your office for the first time, is it your natural tendency to hide under your desk? The marketing materials of most financial advisors, financial planners, wealth advisors, and insurance agents suggests that these people are more afraid of being themselves than they are of being rejected.
$authorProfileLink
8
Dated: 11-05-2013
What does service mean within your organization? How is it defined? How is it valued? How important is it to get service right? And, what is the role of leadership in creating a service-oriented culture?
$authorProfileLink
8
Dated: 11-05-2013
Recently I was in Philadelphia for a conference and I stayed at the Marriott Downtown. I highly recommend the Marriott, and let me tell you why. Standing in line to check in with several other guests, the Marriott has a well-dressed man with excellent communication skills telling people which spot at check-in to go to. He was very professional. I asked him if I should have gone to the Elite line and he commented that I should stay right where I was as it would be much faster—as I was the next in line.
$authorProfileLink
8
Dated: 10-25-2013
Job knowledge is sufficient to meet expectations and satisfy customers, but unique knowledge is required if your goal is to exceed expectations and delight customers.
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