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Dated: 05-16-2017
From bedrooms to boardrooms, storytelling is one of most sought after tools of communication today. Storytelling, as a marketing tool, can be very effective as it elicits an emotional response from the listener that can be very impactful. Compelling characters, relatable plots, and most importantly authenticity, can help consumers to get the bigger picture better and can connect with the product emotionally.
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Dated: 05-16-2017
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how humans are hardwired for stories. If you want the prospect to think it over, give them lots of facts and figures. If you want them to decide to hire you, tell them the right story.
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Dated: 05-16-2017
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Dated: 05-16-2017
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand.
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Dated: 05-16-2017
By now, nearly everyone has watched the infamous viral video of a United Airlines passenger getting “voluntarily” yanked out of his seat by police, his face smashing into the armrest in the opposite row. Gasping passengers aimed their smartphone cameras at the ordeal, but no one with the United Airlines staff seemed to realize how bad the situation was – and certainly not how bad it was about to become.
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Dated: 05-16-2017
UBER, the ride-share start-up was a darling of the industry—and a major disrupter. In existence for about three years, UBER has recently displayed symptoms of dysfunction that many companies take decades to master. Customer loyalty and market share have suffered, while some top executives have left. Now it’s alleged that the company directed drivers away from areas where government regulators might catch UBER operating outside of legal boundaries.
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Dated: 05-15-2017
Here’s the updated version of my popular, annual Steps to Ensuring Your Sales people Hit Their Goals post (find the 2015 version here). However, you’ll notice an additional step this year.This isn’t just about setting the right goals. It’s about the conversation that often goes overlooked which will determine whether or not that salesperson is truly positioned for success.
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Dated: 05-16-2017
Think about yourself as a business customer. Do you prefer to buy from people who understand your needs? (When your prospect believes you understand them and their needs, you can ask them to work with you to sculpt your offering to meet both of your needs. This article shows how to make that happen.)
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Dated: 05-16-2017
To hire the best sales representatives, start by making list of your “superstars.” By “superstars, I mean sales representatives who are both (a) highly productive + (b) low-turnover. You want to, in effect, “clone” them. That is, hire people who have similar job-related qualities.
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Dated: 05-16-2017
However, you know that where you put your emphasis can have a dramatic impact on sales outcomes.Here are the top five areas that I have seen successful sales leaders focus on, to outperform their competitors.
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