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Dated: 05-14-2015
There is no second chance for a first impression!
In order to build a lasting relationship with retail customers, you must be ever present in front of them, on any device, at any hour. Else, they are on to the next hot thing! Try to engage them via a responsive email. To know more about this, read our Cover Article, Responsive Email: It builds strong retail/customer relationships by Christina Hagopian.
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Dated: 05-14-2015
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Dated: 05-12-2015
Just like New York City dating, your customers have countless options and few reasons to commit. With their inboxes flooded with prospects, you have to be a Don Juan of marketing to break through and keep their attention.
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Dated: 05-12-2015
Interviewing sales candidates can be extremely difficult since even a subpar seller is trained to tell people what they want to hear.
Many candidates look great on paper, only later to turn in lackluster performances. Since the cost of bad hires is enormous for a company’s bottom line, it is critical for those that are in charge of hiring to ‘get it right’.
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Dated: 05-12-2015
Everyone has the ability to make small fixes, to make things a little better and eventually overcome big problems. Over the past 30 years I have been making these small fixes to sales processes and customer satisfaction for companies. Sometimes the fixes were tiny and in other cases I rewrote the sales process of their entire industry. The media continues to tell us the problems of the past instead of coming up with new fixes for the future.
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Dated: 05-12-2015
I’ve discovered a growing phenomenon of sales professionals who seem to have “lost their way” as a result of a changing economy. At one point, vision is clear and the path to success stretches on to a predictable future. Then, for no apparent reason, when the phone stops ringing… nothing feels or appears normal. The unexpected down time disrupts the energy and brows crease in concern. Surely, there is something to blame - a cause that created this unnatural effect.
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Dated: 05-12-2015
We all theoretically recognize that everyone has the right to their own beliefs. However, in situations where we have great passion (or the moral high ground, as we would like to believe) we have difficulty being generous with those who disagree with us. Wouldn't it be nice to persuade others to see the world as we see it? What’s causing the disparity between ideas, goals and convictions?
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Dated: 05-12-2015
Bryan Flanagan, author of Now Go Sell Somebody Something and Small Business Owner University instructor, says, “Selling is a process that should be fun”.
Don’t worry about what other people think. People do things for their reasons, not for yours. Have fun and loosen up. Understanding that selling is a process, and not a personality, that can take the pressure off both the salesperson and prospective customer.
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Dated: 05-12-2015
Social media is a powerful tool for the small business owners. It can help you build customer relationships, improve search engine optimization, and create a buzz about your business.
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Dated: 05-12-2015
Q. I'm new to sales and to business in general. I don't want to make a "manners” or "etiquette” mistake that could cause problems. Are there any special rules for business etiquette that I should know about?
A. That's a question that I have rarely heard. However, good question, nonetheless. As new generations of sales people come into the profession, the culture changes somewhat, and some of the old rules pass on. Every now and then, it's a good idea to refresh some of the basic rules of business etiquette.
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