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8
Dated: 10-17-2014
Hopefully your productivity this week has been so huge that others couldn’t help but take notice of you. If you’re even slightly disappointed with your results, you have not surrendered to the ‘average’ plague scorching our planet. If you are rocking, the haters are coming your way and you must be prepared. If you aren’t killing it the way you should be, the haters have already gotten to you and you may not even know it.
$authorProfileLink
8
Dated: 01-22-2014
The worth of customer retention compared to the cost of customer acquisition has been thoroughly studied. Depending on the nature of the business, the cost to acquire a new customer can be five to ten times the cost of keeping an existing customer. Yet, customer forensics®--understanding the true reasons customers leave an organization— remains misunderstood. Since less than 10% of unhappy customers complain to service providers, organizations often stay clueless about the real reasons customers leave.
$authorProfileLink
8
Dated: 10-20-2014
Ask yourself these five vital questions.
1. What is the current situation?
2. Looking forward, 12 months from now, what would be a preferred future situation for potential customers?
3. What therefore is the gap between the current and future situation which you will need to address?.....
$authorProfileLink
8
Dated: 10-17-2014
Daniel is a very successful sales professional. Last year his income was higher than he ever imagined that he would earn. However, Daniel hired me as a coach and joined my elite sales mastermind group because he dreaded going to work each day. It was not the process of selling that he dreaded… it was the fact that he was struggling to motivate himself. You might wonder how someone making a great income could be unmotivated regarding his job.
$authorProfileLink
8
Dated: 10-20-2014
Marketing means so many things to so many different people that it’s hard to pin it down. In many ways, it’s a misunderstood discipline, so when one of my clients kept saying, “We need more marketing,” I finally sat him down and asked, “What does that mean to you?” His answer was, more sales.
$authorProfileLink
8
Dated: 03-31-2015
According to Lori Wizdo, Forrester Research Analyst, today’s buyer is anywhere from two-thirds to 90%* of the way through their journey before they reach out to the vendor. This buyer dynamic changes the role of marketing in a fundamental way.
$authorProfileLink
8
Dated: 10-17-2014
I read a news item which appeared a few months ago in the Hindustan Times (An Indian Daily) on what Philip Kotler said about India - viz. 'India Brand Shrinking.... needs overhaul'. While he talked about the situation in India, it could also be true of several other countries. A recent article in the Economic Times (6th May, 2014) by Nadita Bose dealt with the plight of retailers wanting to sell something in India. On the one hand, the number of permits required is huge (around 40) and getting each of these involved huge sums to be paid to middle men and 'speed money' at every point. And, this could be the reason for the brand to shrink.
$authorProfileLink
8
Dated: 10-17-2014
Shocking Sales Facts
➢ Only 60% of sales reps achieve their annual objectives.
➢ More than 80% of marketing activities have no direct impact on sales growth.
➢ More than 60% of top sales representatives leave due to problems with their sales manager..........
$authorProfileLink
8
Dated: 03-31-2015
I read a news item which appeared a few months ago in the Hindustan Times (An Indian Daily) on what Philip Kotler said about India - viz. 'India Brand Shrinking.... needs overhaul'. While he talked about the situation in India, it could also be true of several other countries. A recent article in the Economic Times (6th May, 2014) by Nadita Bose dealt with the plight of retailers wanting to sell something in India.
$authorProfileLink
8
Dated: 03-31-2015
Buying decisions happen well before buyers consider your solution regardless of their need or the efficacy of your solution, marketing, or content. In fact, a purchase is the very last thing that occurs in a string of events buyers must handle as they seek to solve a business problem.
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