How Will Your HR Team Use AI To Make EWA A Win?
Posted on 03-14-2025, Read Time: 5 Min
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Earned Wage Access (EWA)—letting employees tap earned wages before payday—lifts financial wellbeing, engagement, recruitment, and retention. Leadership demands its swift rollout, but execution matters. Artificial intelligence (AI) helps HR teams deploy EWA products, like rapid! EWA, with precision—turning mandates into successes. Here’s how your HR team can use AI.
Pinpointing the Right Audience
EWA excels when aimed at those who need it. AI sifts through workforce data—hours, tenure, or anonymized stress cues—to identify employees likely living paycheck to paycheck, like part-timers or new hires. Targeting them can boost adoption to 30% in months, enhancing engagement.
Try this prompt: “Flag employees with variable hours or under one year’s tenure as likely paycheck-to-paycheck for EWA outreach.”
Try this prompt: “Flag employees with variable hours or under one year’s tenure as likely paycheck-to-paycheck for EWA outreach.”
Streamlining Implementation
A shaky EWA rollout fails. AI aligns payroll with products like rapid! EWA’s app, automating wage access and slashing onboarding time—think 50% faster direct deposit setups. Partner with IT to meet security rules like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA), ensuring a seamless launch that impresses new hires and leadership.
Educating and Engaging Employees
Unclear EWA benefits hinder adoption. AI crafts tailored messages—like “Access pay early for bills”—based on needs. Nudges promote smart use, boosting uptake. This makes rapid! EWA a stress-buster and retention driver—potentially cutting turnover by 20%.
Measuring and Refining Success
AI tracks EWA’s impact with precision. HR can use AI tools to:
- Analyze Usage: Pull data from payroll integrations to see how often employees use rapid! EWA, revealing adoption rates (e.g., 25% in quarter one).
- Gather Feedback: Deploy AI-powered surveys to collect anonymized employee sentiments, like satisfaction scores, in real time.
- Link Outcomes: Correlate EWA use with retention or recruitment trends using AI analytics—say, a 15% retention bump in high-use groups.
If adoption lags, AI flags issues (e.g., low awareness) and suggests fixes, like targeted emails. HR can explore setting this up by connecting AI software to payroll and survey platforms, ensuring data flows securely. These insights wow the C-suite.
Keeping IT Security in Check
AI keeps EWA safe. It anonymizes data for analysis, dodging privacy risks, and spots compliance gaps—like weak encryption—early. Use SOC 2-certified tools, and HR maintains security without delays.
Your Win
AI turns EWA into a triple win: engaged employees, top recruitment, and lasting retention. Target smartly, integrate smoothly, and measure impact—securely. Products like rapid! EWA shine when you use AI to drive the process. Start with that prompt and see results rise.
Author Bio
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Brian Slowick is the SVP, Sales, Marketing, and Operations at rapid! PayCard. |
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