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THE INFLUENCE OF SOCIAL media on business success is not just an overnight fad. It's now a necessary component of any marketing strategy. Ignore these stats at your own risk: 80 percent of people prefer to get coupons, promos, and discounts from brands in social media, and 42 percent of people have mentioned a brand in a Facebook status update according to Hub Spot; 43 percent of all online consumers are social media fans or followers, states Harp Social. These statistics suggest that you must have a social media presence.