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WHEN PEOPLE FEEL THEY belong, they give you their all. Consider the power of belonging. Teens will change their speech, dress, and behavior to fit in with their peers. Adults, too, gain much of their identity from their families, neighborhoods, schools, communities, churches, companies, professional associations, and political parties. Belonging to the tribe is a human need—yet most leaders neglect it. Few purposely make people feel they don't belong, but they're also not proactively making them feel they do belong—and that's a mistake.