Editor’s Note

Can your employer brand compete with Google? What about Microsoft or Facebook? Well, of course not. Especially when it comes to attracting top talent. Or so you may think.

Even if your company is not as well known or large as the big brands, you can still compete for top talent by understanding what leaders really want and knowing how to communicate what your company has to offer to top candidates. To put it blankly, marketing is recruiting.

This month we bring you a themed edition on Recruitment Marketing, including an exclusive research on the State of Recruitment Marketing in 2019.

Featured on the cover is Jamie Hoobanoff's Can Your Employment Brand Compete With The Big Names?, where he talks about how your recruitment marketing strategy can make or break your chances of competing for top talent.

Moving on there is Jeff Perry's Do People Click On Banner Ads? that sheds some light upon what could be the full impact of digital display advertising.

Also check out the research report highlights where the study tries to examine the reasons behind RM’s emergence, the degree to which it has been adopted by organizations, which of its components are widely used and highly valued, which tactics and strategies are most closely linked to recruitment success, which technological solutions appear most promising, and how RM is likely to evolve in the near future.

Also read, The 5 Components Of New Age Recruitment Marketing by Mark Masterson, Recruit Better Candidates In The Midst Of The Talent Shortage by Alex Kilpatrick and Recruitment Marketing: How To Be The Best by Ben Eubanks, among others featured in this edition of Talent Acquisition Excellence.

We hope this edition answers your questions about recruitment marketing and more. As always, happy reading and don't forget to send us your feedback.