Editor’s Note

There has never been a better time for the American workforce. Unemployment rates are at an all-time low (3.7%, as per the US Bureau of Labor Statistics), and the US economy is booming.

Today, there are more open jobs available than people to fill them. An extremely competitive job market has made a recruiter's job harder than it was.
 

How crucial a role do employer brands and recruitment advertising play in this scenario?

To find out, HR.com conducted a comprehensive survey of HR professionals during January and February 2019.

Many organizations are still struggling to establish an attractive employer brand. However, a majority (two-thirds) of those that participated in the survey have an intentionally created employer brand. Moreover, 35% say that their brand is not only intentionally created but also well known. About 26% of those who do not create a brand intentionally say they are either developing one or considering developing one.

To those firms that have not intentionally created an employer brand yet (31%)--or are not planning to do so in future--we'd like to point out that nearly all organizations have a brand in the marketplace, whether it has been intentionally created or not. Thus, organizations that fail to shape their employer brand may find they have, without even knowing it, a brand that has negative connotations in the job marketplace. We invite you to download the report, The State of Employer Brand and Recruitment Advertising, to learn more about the findings.

This month we bring you a special edition on Employer Brand and Recruitment Advertising. Featured on the cover is Kamal Ahluwalia's article, Your Employer Brand Is Your Recruiting Secret Weapon, where he lists down the 3 reasons why candidate experience is so important.

Jim Loose, in his article Why Employers Must Approach Employee Branding With Caution, gives us a different take to this whole concept.

Moving on there is Kim Davis' article, Why Employer Branding Is More Important Than Ever Before, that highlights why recruitment is not all about just hiring but is the first step towards employee retention.

Also check out the other articles featured in this edition.We hope it answers all your questions regarding employer branding and recruitment advertising. Happy Reading!