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IMAGINE A WORLD WHERE SALES people instantly find content that closes deals; managers identify what collateral works best — and where gaps are; and how market-ing can improve content to drive sales. Sadly, sales and marketing departments are often divided. Our survey reveals tension around the sales tools (collateral, ROI calculators, proposal content) needed to win new customers. The survey explores the disconnect between departments. The same questions were asked to both teams, with surprising results.