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Dated: 09-03-2013
IMAGINE A WORLD WHERE SALES people instantly find content that closes deals; managers identify what collateral works best — and where gaps are; and how market-ing can improve content to drive sales. Sadly, sales and marketing departments are often divided. Our survey reveals tension around the sales tools (collateral, ROI calculators, proposal content) needed to win new customers. The survey explores the disconnect between departments. The same questions were asked to both teams, with surprising results.
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Dated: 09-03-2013
DID YOU KNOW THAT NINE in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars, magazines. and in-person events. We are all publishers now. Yet, just one in three companies say that their content marketing is effectively driving business. Most organizations are so used to traditional marketing tactics that telling stories to create and sustain business opportunities is like using a muscle that has atrophied.
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8
Dated: 09-03-2013
DO YOU EVER HAVE TROUBLE asking for what you want? Do you feel frustrated when you don't get what you don't ask for? Have you seen people be more successful at asking for what they want? We often hem and haw and hope that people will give us what we want—or do what we want them to do—if we give them enough hints.
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Dated: 09-03-2013
ASK YOURSELF: WHAT DO YOU do to prevent the behavior of others from destroying your inner peace and confidence? To guard against emotional flare-ups as a result of negative feedback? Is your inner peace destroyed when people do not listen to you, interrupt you, overlook you, don't recognize or appreciate you? Don't call you back? Email you back? Like you back? Respond to your text messages?
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Dated: 09-03-2013
I HELP PEOPLE SURVIVE AND thrive in difficult career transitions, like getting back on your feet after a layoff or when making a career change by choice or out of necessity. I have traversed the world of unemployment (twice in three years), and acknowledge the trials of keeping a great attitude—the single personal trait to maintain for a best and peaceful life. Many people look to make changes in their career and start a new job search.
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Dated: 09-03-2013
SUCCESS IS ONE OF THE MOST elusive and least understood concepts. Second only to love, success is written about, preached, taught, and lusted after by millions, yet it remains one of the most difficult concepts to explain.
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Dated: 09-03-2013
ONE OF THE MOST SURPRISING events in the American founding occurred when the Continental Congress used the word happiness in the Declaration of Independence. Up to that point, the word was seldom used in great political writings. Words like justice, liberty, property, honor, power, rights and others were expected in such a document. But happiness was not.
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Dated: 09-03-2013
LAST MAY I SPOKE TO MBA students at Stanford on How to Spot Liars at Work. I told students why people lie, the kinds of lies they tell, and the high cost of deception. I also shared verbal and nonverbal cues for spotting liars, and questions to ask when developing a strategy to deal with liars. I closed with how not to look like a liar when you're telling the truth. I see so many candid people whose ideas get dismissed or disbelieved, simply because they don't appear to be forthright.
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Dated: 09-03-2013
IN FIFTH GRADE, I YEARNED FOR a new 10-speed bicycle. It was a beauty: metal-flake green paint with racing tires and a black leather saddle. The problem was it cost $100—a lot of money for a 10-year old kid. But that didn't stop me. I had to have that bike. So I did anything and everything I could to earn money. There was no way I was not going to own that bike.
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Dated: 09-03-2013
AS A FATHER OF FIVE TEENAGERS, I try to teach my kids lessons on personal money management for three reasons: 1) schools teach them absolutely nothing about money management; 2) the example set by our society is to spend more than they make (debt is good); and 3) it is one of the most important skills they need to take into adulthood.
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