At a recent presentation at the Microsoft World Partner Conference, I started by quoting my favorite philosopher, Will Rogers, the Oklahoma cowboy who said: “It isn’t what we don’t know that gives us trouble. It’s what we know that ain’t so.”
In the past decade we’ve seen a dramatic shift of business power from companies to consumers. All businesses, including airlines, must recognize this customer revolution and realign their businesses to the new world order.
It’s time for a new approach and mindset for contract negotiations—time to leave the me-first, I-win-you-lose strategy and replace it with a highly collaborative approach when structuring partnerships. What if the agreement you negotiated was more than just a short-term, legalese-burdened piece of paper specifying a bunch of transactions, terms and conditions, self-interested risk avoidance provisions and liability limitation procedures? That mindset is old school and inadequate for today’s economic and business realities.
The top source of business is Making warm calls to existing clients, but the #1 source for generating new clients is Speaking at conferences, seminars and trade shows. So if you want to win new business from new clients and customers, speaking may be your most direct path to that goal.
The Boldt Company builds mammoth construction projects: power plants, hospitals, educational and industrial complexes. But before Boldt can build, it must win bids. In the past, its bid team, working in the time-honored way, pit Bolt’s numbers against its competitor’s numbers. Their win rate was one in ten.
If you work in any sales- or service-related position (and today we all do), you encounter many setbacks. Resiliency is the ability to find the inner strength to grow through a set-back, challenge, or opportunity. Resiliency is not about bouncing back from a situation. It is about growing through it. Resiliency is not about pain. It is about possibility. Resiliency is not about adversity. It is about advantage.
You need to fire from 10 to 20 percent of your salespeople now. You can’t fix them. They’re the wrong fit. You need to fire them and hire new ones. This advice may seem harsh, but this is precisely why it must get done. When your ship is floundering, the last thing you need is 12 inches of barnacles growing on the bottom. If your salesperson is not working out, you know it. Your gut is telling you. The sooner you replace him or her with a top performer, the better.
All business owners want more customers. The question is, how do you attract them? Advertising can be expensive, and traditional marketing techniques may take a long time to show results. Fortunately, there is another option.
Summer involves a lot of air travel for me, and so I get inspired, or provoked, to address my airline frustrations and relate them to leadership and management. But the purpose here is not to complain about bad service.
Imagine a perfect world where your company has its core values (its branded experience) clearly defined with actionable behaviors every employee can and should do. You roll out the experience to the workforce—do the pep rallies, make announcements—but that’s not enough.