HR professionals spend billions of dollars each year on products and services for their organizations. Have you ever wondered how they make their buying decisions, and where do they begin their search?
To find out, the HR Marketing Institute (HRMI) conducted a survey of HR professionals. In a nutshell, this is what we found about where they begin.
Finding: Buyers typically start their research process by consulting search engines first (60%) and peers (49%) second.
When researching vendors for HR products or services you may be interested in, what are the two places you typically BEGIN your research? (select up to two)
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When HR professionals begin researching providers of HR products and services, they typically begin by mingling technology-based and human-based resources. That is, they most typically type a query into a search engine and ask their peers what they think.
Why? Search engines such as Google are built using technologies that leverage the collective wisdom of millions if not billions of people. Asking peers does just the opposite, providing insights from just a few trusted people, many of whom will have deep expertise and experience in specific areas of HR.
Finding 2: By some measures, people outweigh technology.
To find out what this means and how it influences the HR solution provider, download the full HR Marketing Institute research report. To access the complete research report, you must be a member of the HR Marketing Institute. HR Marketing Institute (HRMI) is the ONLY community of marketing professionals specifically in the rapidly growing HR marketplace that is here to support your marketing needs and professional growth.
