HR professionals spend billions of dollars each year on products and services for their organizations. Have you ever wondered how they make their buying decisions or what source of HR information they use most?
To find out, the HR Sales and Marketing Institute (HRSMI) conducted a survey of HR professionals. And here are some of the facts...
Finding: HR professionals first turn to the Web when seeking HR information.
As we’ve seen, social media is a common source of HR information, and this would include HR buyer information. However, not all social media are created equal. Some are better than others for acquiring business-related information. Of those platforms that are used for this purpose, LinkedIn is the clear winner, with 30% of HR professionals using it daily and another 30% weekly. Only 6% never use LinkedIn for business purposes.
Second and third on the list are Facebook and YouTube. About 24% of HR professionals use Facebook at least weekly for business purposes, and 21% use YouTube at least weekly.
How often do you use the following social platforms for business purposes?
What does this mean for the HR solution provider?
To find out what this means and how it influences the HR solution provider, download the full HR Sales and Marketing Institute research report. To access the complete research report, you must be a member of the HR Sales and Marketing Institute. HR Sales and Marketing Institute (HRSMI) is the ONLY community of sales and marketing professionals specifically in the rapidly growing HR marketplace that is here to support your sales and marketing needs and professional growth.
