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    Exclusive HRMI research which provides you with insight and knowledge about emerging HR buyer trends, best practices in marketing to those buyers, and which marketing practices in the HR industry have the highest payoffs.

    Why You Need to Read this Research!

    • Get Expert Advice on navigating the HR Marketing Space with emerging trends to help you stay current and nimble as you navigate marketing in the human capital space
    • Learn Proven Techniques. Keep Abreast of what is Working – and Not – From Your Industry Marketing Peers
    • Identify Gaps in Your Own Marketing Initiatives Against Evidence-Based Benchmarking
    • Expand your Knowledge, Build your Marketing Skill Set and become more Effective with the Most Relevant and Compelling Knowledge Base.

    As an HRSMI member you are invited to download this research. The HR Sales and Marketing Institute (HRSMI) is the Only Community of Sales and Marketing Professionals in the HR Marketplace. Join HRSMI today!

    Marketing to HR Report: What's Working Hard and Hardly Working?

    As marketing has been growing more important in business, it is going through a massive (almost magical) evolution.

    This includes changes in the ways that marketing:
    •  engages customers (“would you like fries with that?”)
    •  brands the organization (this is more than a logo, you know)
    •  operates new and evolving media channels (channel surfing has never been so fun)
    •  manages content (can turn a nightmare into a breath of fresh air)
    •  leverages new technologies (techie in the house, y’all!)
    2019MarketingHRreport

    In this report, we will present the results of unique research that takes an exclusive look at marketing practices within the multibillion-dollar (and growing) HR supplier community. Prepare for your mind to be blown!

    As with marketing itself, HR is in transition. This means that HR buyers face a dizzying array of choices from thousands of suppliers, many with very similar messages. Well, this decision is what makes the marketing function even more important when attracting and keeping clients.

    To learn more about the "Marketing to HR Report: What's Working Hard and Hardly Working?" and to gain Marketing Insights with the Top 6 suggestions for improving your HR Marketing capabilities for 2020, we invite you to download and read the research report today. HR Sales and Marketing Institute members can download this research for free.

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