The State of Marketing in the HR Industry: Leverage the viewpoints of suppliers to boost success rates

Thousands of suppliers are trying to meet the needs of buyers in today’s growing HCM industry. To succeed in this complex market, suppliers are increasingly relying on their marketing teams to enhance their brand, leverage social media, capture leads, and retain current customers. Just as it can be hard for HR buyers to discover the right solutions amid all the offerings, marketer must leverage hundreds of innovative solutions and channels for getting to the buyer. Like HR, the marketing function is being held accountable for impacting business. And, for both HR and marketing, technology will transform their function.

To help make sense of this dynamic environment and improve your organization’s HR marketing capabilities, HR Marketing Institute (HRMI), in conjunction with HR.com and HRmarketer, has initiated one of its first pieces of research, The State of Marketing in the HR Industry: Leverage the Viewpoints of Suppliers to Boost Success Rates. We invite you to read this exclusive research report covering a range of topics including marketing budgets, impact of marketing and sales, key priorities and challenges, and use/effectiveness of a host of different practices.

To learn more about the state of Marketing in the HR Industry and to gain Marketing Insights with the Top 5 suggestions for improving your HR Marketing capabilities for 2019, we invite you to download and read the research report today: