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Topic: Meal kits B2B as employee benefit?
Messages (1) Visitors (325)
T Peters
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Meal kits B2B as employee benefit?
03-04-2019 / 5:58 pm #1
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Hi all. I come to you today, hat in hand, begging for a quick education as I am not an HR professional. I have been offered a CEO position at a VC backed company who sells a perk/benefit to employers on a B2B basis. This solves a bunch of problems for the user and the seller, but have never worked in HR so can not validate it from the prospective client's perspective.
I am wondering how HR companies determine what perks/benefits they will offer their employees? How do they measure a perks impact?
I am also curious about any feedback regarding the companie's idea itself.
They are selling meal kits to companies on an annual contractual basis. The employer (client) offers the kits as a benefit of employment to their employees (user). The client subsidizes either the full price of the kit or a percentage of each kit. The user picks their recipes and delivery dates at the begining of the week.
I have been told (but again have no way to validate) that employers like this because it offers them more "ROI". Below is some points I copied from their marketing material. How much of this is legit, how much is BS. Is this something that you would actually consider?
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Why would customer (employer) do this? Simple: It attracts prospective employees and keeps current employees happy. Happy employees lower costs and increase revenues.
--Demonstrating employee appreciation is core tenant of HR regardless of size or industry.
--Losing, replacing, retraining employees carries massive cost. Valued benefits reduces churn.
--Valued perks increase satisfaction. Happy employees are more productive.
--More tangible and frequently engaged benefits offer more “ROI” compared to more fringe perks. Food is as tangible as it gets and is needed every single day.
--Unique benefits are critical to setting companies apart to attract, retain, motivate top talent.
--Employee choice increases perceived value of benefit (i.e choosing from tons of recipes)
--Employees crave respect. Offering convenience shows respect for time, mental health.
--Serving millennial’s need for convenience, flexibility, work-life balance is more critical each day.
--Extra freetime allows employee more time to focus on work, family, mental health.
--Benefits that drive work life balance are extremely valued by employee and thus employer.
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