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Topic: Social Media
Messages (3) Visitors (4302)
Kevin McKenzie
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Social Media
02-03-2011 / 3:19 pm #1
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What are companies currently doing regarding the content employees/vendors/customers post on their social media sites? Anyone have any solutions to perceived problems?
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Rita Pyrillis
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Re: Social Media
02-07-2011 / 12:03 pm #2
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Here is an article I wrote on the topic. See the comments section for ideas on how other companies are dealing with the problem. Hope it helps.
Companies Grapple With Viral Vents
A case filed with the NLRB has many employees and employers wondering what crosses the line when it comes to posting comments on social networks like Facebook, LinkedIn and Twitter, especially when comments are made during off-hours and on an employee’s personal electronic device.
http://www.workforce.com/section/software-technology/feature/companies-grapple-viral-vents/index.html
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Patrick Welch
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Re: Social Media
05-03-2011 / 7:14 pm #3
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Scott Stratten's new book, Unmarketing, uses a number of example to illustrate what companies should be doing.
i manage social media content for a number of companies, but I've fired clients who refuse to interact with a complaint or criticism. Ignoring the issue by deleting the comment made negatively compound things.
However, when dealing with trolls, be sure to follow this simple rule; don't feed them.
I can't speak to the employee policy question entirely, although I have advised a client or two on what not to allow their employees to do (like linking to their personal FB pages to the corporate one if there is anything remotely suspect).
Hope this helped.
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